The Code: TAYELL
This is a first come first serve deal, there's only 10 of them.
The Inktera store link link:
The apps are genre specific, and I have to say this has to be the next generation in book purchasing, cutting down on the whole click-wait-sync time. So, give it a try, I think this is a really neat idea.
(prices for non-US readers may work out cheaper here than on other stores, as they are set using US dollars, then converted.)