I've just listened to all five episodes of this podcast. It's brilliant. It's presented by Alex Blumberg, formerly of Planet Money and This American Life, charting his ongoing journey to achieve fame and riches by setting up a podcast company (meta, right?)
So it's a fun listen, but it's a pretty informative step by step guide to how you do actually create a business. From sourcing venture capital to choosing names to hiring a business partner. Well worth a listen. So persuasive, in fact, if I'd signed my movie deal by now, I'd be down as an investor.
(PS: One of the names he ends up not using for the business is 'The Global Listening Service'. I'm definitely stealing that as the plot for the next book.)